Want to be friends? You might have heard this phrase among children on the playground, but now with the emergence of social media outlets like Facebook and LinkedIn, you might get asked in your office. Playground to office? That’s quite a jump. Social media has so successfully integrated itself into our lives so fast that it Is changing the way people connect with one another as well as how organizations conduct their operations altogether. With the ability to stay current and in-the-know with our mobile devices and social media outlets, being restricted to magazines, newspapers, television, or even text message is no longer your first option to obtaining information you want. Due to this social breakthrough, mobile professionals have benefitted from increased connections and the ability to be well, more mobile than ever.
Social media has given the power of communication a global stage and has made it simpler for organizations to receive feedback quickly. With business moving as fast as it does today, industries like real estate do not always have time to sift through Google searches or e-mails from clients. For real estate agents in particular, relying on mobility and availability for clients is essential to their success since a majority of their tasks are accomplished while away from the office. Connections are happening at such a rapid rate that clients expect and want to be able to know that they can reach their agent anywhere, anytime. For example, LinkedIn is a social network that aids qualified individuals seeking careers and organizations looking to hire by using legitimate business connections. LinkedIn does not feature “status updates” or “Timelines” but offers users a personal page that offers visitors their business qualifications, whom they are associated within their relevant industry, and the ability to meet potential clients or business partners. Real estate professionals who take advantage utilizing sites like LinkedIn can strike proverbial occupational “oil.”
- Show recent listings
- Show sold listings
- Stay current on local, regional, and national events in your industry
- Associate with clients and other professionals
With these tools at their discretion, Organizations are quickly recognizing that embracing social media, whether it be positive or negative media, can allow a company to communicate with their customers on a personal level through sites like Facebook and LinkedIn. By being able to respond to their customers, companies can potentially improve on their service or product. What had to be discussed around a conference room is now deliberated in real time.
A number of technologies have emerged that is changing our business culture and trends. Social media tools like blogs, discussion boards, instant messaging, Facebook, and YouTube are drawing people into reading information online, interacting, sharing documents and photos. Popular among the younger generation, these tools are also being used by businesses to distribute electronic materials, develop trainings, seminars, and distribute company news and presentations. These tools are gradually eliminating the need to send letters, documents, or faxes because those traditional routes take time and in the business realm it is not a luxury many can afford. Go Paperless Solutions has supported several firms adopt paperless solutions that has enhanced efficiency and help save on costs. Offering software like eSignOnline, eSignDashBoard, REDfax, and Real Estate DashBoard that permits users to conduct their business from anywhere, anytime. As business becomes increasingly mobile, it is up to the mobile professional to sink or swim with the cutting-edge tools like social media to help maintain their connections.